Humber’s Advertising - Account Management (AAM) is a strategy-focused graduate certificate program designed to prepare you to work in advertising agencies or marketing teams. In this long-running program, you'll learn to develop advertising and communications campaigns by leveraging brand strategy, digital planning, digital strategy and client-agency relationships. Through the lens of advertising strategy, you will develop a greater understanding of creative advertising as a whole.

This program is unique in that it develops skills from the advertising and creative side of the industry as well as the project management processes. As an AAM student, you will learn to work in teams to create and drive integrated communication plans designed to creatively reach target audiences. You will develop your presentation and communication skills to better liaise with creative and client-side teams. Additionally, you will closely examine digital and social marketing strategies, and learn how to work with business, creative and AI tools.

To be eligible for admission, you must possess the following:

• A bachelor’s degree, advanced diploma or equivalent

• Canadian Academic English Language Assessment or Test of English as a Foreign Language (Internet Based)

• Resume/Curriculum Vitae

Resume and Cover Letter

Applicants are required to submit a resume and cover letter that describes their interest and background in this field of study. Experience in this field is not required. Some work experience is considered an asset.